Trackly is an analytics tool for eCommerce businesses. It helps founders track sales, orders, and customer data in one place. The goal was to create a bold, confident landing page that builds trust and clearly explains the tool’s value without feeling technical or dry.
The previous website was too plain and generic. It looked like any SaaS template, and didn’t reflect the power of the dashboard. Visitors didn’t feel confident that Trackly was a serious product. There was no strong message, and conversion rates were low—especially on paid ads.
I redesigned the site with a dark, professional look that feels sharp and focused. I wrote a strong headline that speaks directly to founders who want clarity and control. Key data and features are shown above the fold. Visual hierarchy and contrast help users scan and understand fast.
In the first 30 days, signup conversion improved by 34%. The new design also reduced drop-off on paid traffic by 21%. Users clicked deeper into the site, and the average time on page increased by 54 seconds. The new layout builds more trust at first glance.
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