Taskgen is a productivity app that helps teams organize their daily work without stress. The team needed a landing page that feels calm, clear, and makes people want to try the app. My goal was to design a website that reflects the product’s simplicity and structure.
The old site was crowded and hard to follow. It didn’t reflect the calm feeling the app gives or show the benefits clearly. Visitors felt confused, and bounce rates were high. There was no strong headline, and users didn’t feel confident trying the product.
I created a light, minimal design with more white space and a better visual flow. The headline focuses on solving the main pain: feeling overwhelmed. The design uses soft colors, clear typography, and screenshots that guide the user. The page now feels organized and calm—just like the product.
After launch, Taskgen saw a 26% lower bounce rate and 1.8x more demo signups. Time on page increased by 40 seconds. Visitors now stay longer, understand the value faster, and take action. The site feels more aligned with the user experience of the product itself.
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